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Zooplus has launched a marketplace in Spain, adding 10,000 products to its local assortment and bringing the service to three countries after Germany and France. CEO Lionel Desclée told GlobalPETS that the company plans to accelerate launches in additional European markets in 2027; it has not named those markets or provided a timetable.
Zooplus has launched a marketplace in Spain, adding 10,000 products to its local offer and bringing the service to three European countries. CEO Lionel Desclée told GlobalPETS that the online pet retailer plans to accelerate marketplace launches in more markets in 2027, though the company has not identified which countries will be next.
The Spanish launch follows marketplace launches in Germany and France a few months earlier, according to GlobalPETS. Zooplus says the marketplace expands the selection available to customers by allowing third-party sellers to list products on its platform. The company says it will continue adding sellers and categories as the service grows.
In Germany, where the marketplace launched in July 2026, Zooplus had more than 30,000 products and over 100 partners at the time of the report. Desclée said the product count had tripled since launch and the seller base had more than doubled. Those figures refer to the German marketplace, not the new Spanish service.
The company says the model can expand categories without Zooplus making the same investment in its own logistics. Desclée gave fresh and frozen food as an example, saying the German marketplace’s fresh and frozen pet-food sales together account for more than 10% of its total sales. The company did not provide a separate figure for Spain.
A Broader Route to Local Pet Brands
The marketplace gives Zooplus a way to broaden its catalogue while maintaining its established direct relationships with major suppliers. Desclée described the company as predominantly a “house of brands” and said long-term partnerships with brands remain central to its strategy. The marketplace is presented as an additional sales channel, not a replacement for those arrangements.
For smaller and local businesses, the platform may offer access to customers in markets where setting up their own distribution or operating across Europe could be difficult. Zooplus also says local sellers can help it respond to differences in customer demand between countries. That could broaden choice for shoppers, although the report does not quantify the expected effect on prices, sales or customer reach in Spain.
The approach also lets Zooplus test customer response to products from new sellers without first building out a large in-house operation for every category. Its commercial impact will depend on how many sellers join, which products they list and whether customers buy them. The Spanish launch supplies no reported performance results yet.
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From Germany to Three Markets
Zooplus operates across 30 countries and serves 12 million customers, according to the source report. Its major markets include Germany, France, Spain, Italy and the UK. The marketplace rollout began in Germany in July 2026, followed by France and now Spain, making the Spanish launch the latest step in expanding the format across the company’s European business.
The company’s marketplace differs from its longstanding direct supplier relationships by letting third-party sellers offer products through Zooplus’s platform. Desclée said smaller brands may lack the scale to serve several countries centrally, while a marketplace can give them another route to customers. The report does not give a full breakdown of marketplace terms, seller requirements or how orders and delivery are handled.
““Marketplace is one way to expand our assortment more quickly in the categories that our customers care most about.””
— Lionel Desclée, Zooplus CEO, speaking to GlobalPETS
Next Countries and Launch Dates
Zooplus has not named the additional markets planned for 2027, set specific launch dates or said how many countries it expects to add. Desclée said the aim is to make the service available to customers in more of the largest markets where Zooplus operates, but the report does not list those markets.
It is also unclear how quickly the Spanish marketplace will grow, how many sellers are already active there, or what categories will be added next. The 10,000 products figure describes products added to Spain’s local offer at launch; the report provides no equivalent breakdown of Spanish sellers, sales or marketplace revenue. Zooplus has not disclosed a financial target for the initiative.
Zooplus Plans More 2027 Launches
Zooplus says it will continue to recruit sellers and broaden the assortment in its existing marketplaces while bringing the model to more European countries in 2027. The next concrete developments to watch are the company’s announcements of which markets are selected, when launches are scheduled and how the Spanish seller and product range develops.
The company’s stated plan is an expansion commitment, not a published country-by-country rollout schedule. Until Zooplus provides that detail or reports performance data, the scale and timing of the next phase remain open.
Key Questions
What has Zooplus launched in Spain?
Zooplus launched a marketplace in Spain, adding 10,000 products to its local offer. The service connects third-party sellers with customers on Zooplus’s platform.
How many countries have a Zooplus marketplace?
The marketplace operates in three countries: Germany, France and Spain, according to the report.
Which countries will get a marketplace in 2027?
Zooplus has not named the next markets. Desclée said the company plans to launch in more countries in 2027, focusing on additional large markets where it already operates.
How large is the German marketplace?
At the time of the report, the German marketplace had more than 30,000 products and over 100 partners. Zooplus said the product count had tripled since its July 2026 launch and its seller base had more than doubled.
Is the marketplace replacing Zooplus’s direct supplier relationships?
No. Desclée said Zooplus remains predominantly a house of brands and that long-term brand partnerships are central to its strategy. The marketplace is intended to complement those relationships.
Source: globalpetindustry.com
