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Smalls says nine recipes in its fresh gently cooked cat food range received recognition from the nonprofit Clean Label Project after independent testing of finished products. Eight earned the Purity Award and Smooth Fish Recipe received Clean Label Project Certification. The source does not provide test results, contaminant levels, or the date of the announcement.
Smalls announced that nine recipes in its fresh, gently cooked cat food range received recognition from Clean Label Project after independent testing of finished products. Eight recipes earned the nonprofit’s Purity Award, while its Smooth Fish Recipe received Clean Label Project Certification, giving cat owners another source of product information—but not, by itself, a full account of the test results.
The eight recipes named as Purity Award recipients are Smooth Bird Chicken Recipe, Ground Bird Chicken Recipe, Ground Other Bird Turkey Recipe, Smooth Other Bird Turkey Recipe, Smooth Pig Pork Recipe, Smooth Bird & Fish Dish Chicken & Salmon Recipe, Ground Cow Beef Recipe and Smooth Cow Beef Recipe. The separate Clean Label Project Certified product is Smooth Fish Recipe.
According to the announcement, the recognition covers recipes made with chicken, turkey, pork, fish, chicken and salmon, and beef, across different textures. Clean Label Project evaluates finished products through third-party laboratory testing. The organization says its testing can cover contaminants including heavy metals, pesticides, glyphosate, phthalates and bisphenol.
Smalls said the awards followed testing of its finished products at an ISO/IEC 17025-accredited laboratory, a laboratory accreditation standard cited in the announcement. It also said the recognition allows the company to display the relevant Clean Label Project seals under the nonprofit’s guidelines. The source does not include individual laboratory results or measurements for any of the nine recipes.
What the Awards Tell Cat Owners
The recognition gives consumers an additional point of reference when comparing Smalls’ fresh cat food recipes. Unlike an evaluation based only on an ingredient list or a description of manufacturing practices, Clean Label Project says its process tests the finished product for selected contaminants. That can offer information about aspects of a food that are not apparent from its listed ingredients alone.
The awards cover multiple recipes and proteins, rather than just one product, according to the company and the nonprofit. That breadth is relevant to customers who buy different varieties within the range. Still, the recognition should be understood within its stated scope: the source provides no contaminant readings, detailed test protocol for these specific products, or comparison with competing foods. It also does not establish that any food is risk-free or replace guidance from a veterinarian on a cat’s diet.
For Smalls, third-party recognition may support its efforts to build consumer confidence as it sells through direct-to-consumer and retail channels. The announcement describes that as an additional layer of transparency. Consumers seeking to evaluate the claim in detail would need more information than the award names alone, including test results and the standards applied to each designation.
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How Clean Label Project Tests Products
Clean Label Project describes itself as a nonprofit working to reduce environmental and industrial contaminants in food and consumer products. Its stated approach is to assess finished products through independent testing, rather than relying solely on ingredient labels or manufacturing descriptions. The organization says its certification standards are informed by regulations and its database of contaminant testing; the supplied announcement does not provide the complete criteria used for these Smalls evaluations.
Smalls was founded in 2017 and focuses on products for cats, according to the company’s background information. It sells fresh food and has expanded into freeze-dried nutrition, treats, feeding products and accessories. The company says its meals are developed with animal nutritionists and are intended to be complete and balanced. The award announcement, however, concerns the nine named fresh, gently cooked recipes—not the company’s entire product range.
The release says Smalls is one of three brands with the Clean Label Project Certification, alongside BIXBI and Freshpet. That statement refers to the certification named in the announcement; it should not be confused with the separate Purity Award received by eight Smalls recipes.
“When recognition extends across multiple recipes, proteins and textures, it gives consumers an additional level of confidence in a brand’s commitment to product purity beyond a single product.”
— Molly Hamilton, executive director of Clean Label Project
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Test Results Not Disclosed
The announcement does not state when the testing took place, provide the laboratory reports, list measured contaminant levels, or explain how each recipe performed against the applicable thresholds. It names contaminant categories the program may test for, but does not say which substances were detected—or whether any were detected—in these specific products.
The source also does not give the full standards or scoring details behind the Purity Award and Certification, nor does it explain how often products are retested. The company’s description of the recognition as independent validation is attributable to Smalls; readers cannot assess the underlying results from the announcement alone. The supplied material also does not establish whether the awards apply to every production batch or only the tested samples.
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Where Consumers Can Find More
Smalls says it may display the applicable Clean Label Project seals in line with the organization’s guidelines. The company directs consumers to its website for more information, but the source does not say whether it plans to publish the laboratory reports or detailed results for each recipe.
Any further details on testing dates, methods, thresholds, sample coverage or retesting would help consumers understand the scope of the recognition. Until those details are available, the confirmed development is the award status of the nine named recipes; the specific laboratory findings remain undisclosed in the supplied announcement.
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Key Questions
Which Smalls recipes received the Purity Award?
The eight named recipes are Smooth Bird Chicken, Ground Bird Chicken, Ground Other Bird Turkey, Smooth Other Bird Turkey, Smooth Pig Pork, Smooth Bird & Fish Dish Chicken & Salmon, Ground Cow Beef and Smooth Cow Beef.
Which Smalls recipe received Clean Label Project Certification?
Smooth Fish Recipe received Clean Label Project Certification. It is separate from the eight recipes that received the Purity Award.
What does Clean Label Project say it tests for?
The announcement says testing can cover heavy metals, pesticides, glyphosate, phthalates and bisphenol. It describes testing of finished products by an independent third-party laboratory.
Were the laboratory results published?
The supplied announcement does not include individual results, contaminant measurements or laboratory reports. It also does not specify the testing date or whether the awards cover all production batches.
Do the awards cover all Smalls products?
No. The announcement identifies nine recipes in Smalls’ fresh, gently cooked cat food range. It does not say that the recognition applies to the company’s other products, such as freeze-dried food, treats or accessories.
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