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Stunt Puppy and Minneapolis-based Mexican artist Luis Fitch are launching a six-design Día de los Muertos collection of dog collars and leashes on October 5, 2026. The company says 10% of proceeds from each collection item sold will go to Unidos MN.
Minneapolis dog gear company Stunt Puppy and Mexican artist and Minneapolis-based designer Luis Fitch are launching a Día de los Muertos collection featuring six original designs on collars and leashes. The collection is scheduled to go on sale at StuntPuppy.com on October 5, 2026; the company says it will donate 10% of proceeds from each item sold to Unidos MN, which supports Minnesota working families and advances social, racial and economic justice.
Fitch created six designs for the collaboration: Amor Eterno, El Jardín, Flor de Recuerdo, Buenas Memorias, Flores de Colores and Amo a mi Amo. Stunt Puppy says each design will be available on its collars and leashes, and that the products are designed and made at its production facility in Northeast Minneapolis.
The partnership brings Fitch’s visual work, rooted in Mexican traditions and contemporary design, to everyday dog gear. The company describes the project as an effort to honor Día de los Muertos and support the local community. Its statement says it has wanted to mark the tradition for some time and that working with Fitch helped bring that vision to life.
Alongside the product launch, Stunt Puppy says it will share accounts from members of Minnesota’s Mexican community about what the holiday means to them, the traditions their families maintain and the people and animals they remember. The source announcement does not identify when or where those accounts will be published.
A Local Collection With a Donation
The collection connects Mexican cultural imagery with products made by a Minneapolis company, while tying sales to a stated donation. The announced contribution is 10% of proceeds from every collection item sold to Unidos MN. That gives the launch a community-support component beyond the retail partnership, although the total amount raised will depend on sales.
For customers, the release offers a clear account of the designs’ cultural inspiration and names the organization that is set to receive a share of proceeds. The planned community stories may also give Minnesota residents a way to hear how people with personal ties to the tradition understand its meaning, rather than presenting the collection only as a seasonal design release.
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The Holiday Behind the Designs
Día de los Muertos, or Day of the Dead, is a Mexican tradition of remembering loved ones who have died. It is observed on November 1 and 2 and has deep Indigenous roots. Families commonly prepare ofrendas, or offerings, with photographs, food, flowers and meaningful objects to remember and welcome the dead.
Fitch’s work draws on Mexican traditions alongside contemporary design and addresses subjects including identity, migration, civic life and belonging, according to the announcement. His previous projects include four U.S. Postal Service stamps and Target’s first Día de Muertos art collection by a Mexican artist. The collaboration’s release is set for about a month before the holiday dates, though the company has not said whether sales or related events will continue through November.
““We’ve wanted to honor Día de los Muertos for a long time, and we’re thrilled to finally bring that vision to life.””
— Ken Goldman of Stunt Puppy
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Sales, Stories and Donation Details
The announcement does not give prices, product quantities or an expected sales total. It also does not specify whether the 10% donation is calculated from gross revenue or another measure of proceeds, or whether a donation cap or end date applies. Stunt Puppy has not provided a schedule or platform for the planned community stories.
The release confirms the products’ planned launch date but does not establish whether they have since become available. Availability should be checked through StuntPuppy.com. No further details about Unidos MN’s use of the funds from this particular collaboration are included in the source announcement.
dog collar with Día de los Muertos design
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October 5 Online Launch
Stunt Puppy says the collection will launch on October 5, 2026, at StuntPuppy.com. The company has not announced additional launch events or confirmed a separate schedule for the community accounts. After sales begin, the number of items sold and the resulting donation total will determine the financial contribution to Unidos MN.
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Key Questions
When does the Stunt Puppy and Luis Fitch collection launch?
The announcement gives a launch date of October 5, 2026, with the collection available through StuntPuppy.com.
What products are included?
The six Fitch designs will appear on Stunt Puppy collars and leashes. The company says the pieces are designed and manufactured at its Northeast Minneapolis facility.
How much will go to Unidos MN?
Stunt Puppy says 10% of proceeds from every collection item sold will be donated to Unidos MN. The announcement does not specify the total expected donation or explain the calculation beyond that wording.
What does Día de los Muertos commemorate?
Día de los Muertos is a Mexican tradition of remembering loved ones who have died. It is observed on November 1 and 2; families may create ofrendas with photographs, food, flowers and other meaningful items.
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